Event Industry Insights 2018

Event Industry Insights 2018

It is now end of July 2018 where the first month for the second-half of the year is almost over. In this blog post, we are going to take a look at the event industry survey report we received and conducted by EventMB earlier on this year.

 

A total of 2,233 people from the event industry participated in this survey where 52% are in the planning role. This survey will give a useful insight into the event industry and the collective opinion of those in this industry. We are going to share with you some of the information found in the report here.

 

Regarding event marketing

When asked what is the most effective event marketing tool, social media has the highest number of votes. It seems that people in the event industry like to use social media to market their events. E-mail marketing came in second and using website to market events came in as the third useful option to market events.

 

Survey analytics by EventMB.

 

Type of social media event professionals use

When it comes to the type of social media used, Facebook came in first place, with LinkedIn in second place and followed by Twitter.

 

Survey analytics by EventMB.

 

Using Video As Part of Media Strategy

Event professionals use videos as part of their media strategy. We create video advertisement to advertise our event services and also to advertise our events. You can view our video advertisement here and also one of the videos we did for events.

 

Survey analytics by EventMB.

 

What is social media used for

From the survey, event professionals usually use social media for pre-event engagements. Social media is also used during events to engage audience. If you are interested, we can create blog posts with videos or pictures about your event, be it pre-event, during event of post-event. Here are some blog posts we did previously to promote St. Nicholas’ Home Penang’s Carnival (pre-event) and during event for Gurney Plaza‘s Fashion Month.

 

Survey analytics by EventMB.

 

Type of eventtech used

The eventtech that is mainly used by those in the event industry is online event registration platforms. Examples of online event registration platforms are Eventbrite and Cvent. E-mail marketing tool ranked second most used, then followed by survey tool.

 

Survey analytics by EventMB.

 

Venue choices

From this survey, hotel is the first choice for event planners to work with, followed by conference centres and unusual venues.

 

Survey analytics by EventMB.

 

How a venue is selected/found

There are a few methods used by event planners to find venues with the most common method by word of mouth. Next, they use search engines and also online venue listings to find venues for their events. Social media is also one of the methods used. It would be useful if you have a website or social media platforms about your venue as event planners will surely go online to find out more about your venues, so it would be great to have a social media presence. Upload some pictures or videoes about your venue, what you have there and any events held. Having some blog posts about your venue would also let potential customers know more about what you have at your venue. We have written blog posts about venues like hotels before, so if you are interested to be featured in our blog, do keep in touch with us.

 

Survey analytics by EventMB.

 

Problems Working With Venues

The number one problem listed regarding working with venues is the slow response event planners get from the venue. Prices and poor wi-fi are the next two matters that frustrates event planners according to the survey. Problems on site and also venues not delivering what they promised are definitely on the list of what frustates event planners. Who would want to work with someone who do not deliver what they promise and cause problems to you, right ? No one would. It would just be great if everyone carries out their own responsibilites and be accountable for their own part. It is important that every party involved in an event communicate with each other properly and individually be responsible for their own part so that the event can run well.

 

Survey analytics by EventMB.

 

What Corporate Event Attendees Want

From this survey, it seems that corporate event attendees prioritise networking as what they want from events. Coming in second place is learning and then entertainment in third place.

 

Survey analytics by EventMB.

Alcohol Jelly Cake Ad

Alcohol Jelly Cake Ad

In our previous post, we wrote about our new product here, which is the alcohol jelly cake. We can now customise your order for the packaging and also for the flavour, where we can make a bespoke version of the alchol jelly cake. The pricing will be different from the current price of the jelly cake (currently at RM60.00) and will depend on the customisation.

 

Myle Enterprise bespoke alcohol jelly cake
Myle Enterprise’s bespoke alcohol jelly cake.

 

We have also made a Father’s Day version of this jelly cake for the recent Father’s Day celebration that took place this month. Here is a video which shows our latest alcohol jelly cake advertisement : https://youtu.be/DcXTP0kbbfc

 

 

If you are interested in this alcohol jelly cake, please do not hesitate to send us a message or e-mail us at myle@myleenterprise.com. This cake is suitable for celebrations like when you organise a birthday party and it is so good you can even eat it as it is, like as a dessert. Perhaps this will one day be one of the favourite desserts in Malaysia.

Alcohol Jelly Cake, Our New Product

Alcohol Jelly Cake, Our New Product

We have a new product for sale which is our alcohol jelly cake. It is jelly made with alcohol as one of the ingredients and it is packaged like a cake. It is suitable for birthdays, celebrations, occasions and you can even have it as a dessert.

 

At this moment we have two flavours which are orange vodka flavour and strawberry wine flavour. You can choose between a round, approximately six inches wide cake or individually-packed cakes (something like a cupcake style, where it is suitable for one-person’s consumption). If you choose to order the individually-packed cake, the minimum order is five pieces.

 

Myle Enterprise Alcohol Jelly Cake
Round alcohol jelly cake.

 

Individually-packed alcohol jelly cake.

 

At this moment, the cake is selling at RM60.00. It is a pretty good price considering that it is made with alcohol, which can be a costly ingredient and it is packaged up nicely. You can consider this as an alternative to the usual cakes you can buy like the icing cake.

 

Here is a video advertisement about our alcohol jelly cake : https://youtu.be/UMtZSCyZ96s

 

 

More information about this alcohol jelly cake and purchase can be made here : https://myleenterprise.com/product/alcohol-jelly-cake/