Event Industry Insights 2018

Event Industry Insights 2018

It is now end of July 2018 where the first month for the second-half of the year is almost over. In this blog post, we are going to take a look at the event industry survey report we received and conducted by EventMB earlier on this year.

 

A total of 2,233 people from the event industry participated in this survey where 52% are in the planning role. This survey will give a useful insight into the event industry and the collective opinion of those in this industry. We are going to share with you some of the information found in the report here.

 

Regarding event marketing

When asked what is the most effective event marketing tool, social media has the highest number of votes. It seems that people in the event industry like to use social media to market their events. E-mail marketing came in second and using website to market events came in as the third useful option to market events.

 

Survey analytics by EventMB.

 

Type of social media event professionals use

When it comes to the type of social media used, Facebook came in first place, with LinkedIn in second place and followed by Twitter.

 

Survey analytics by EventMB.

 

Using Video As Part of Media Strategy

Event professionals use videos as part of their media strategy. We create video advertisement to advertise our event services and also to advertise our events. You may view our video advertisements which we have created, for example to advertise our products here and also one of the videos we did for events.

 

Survey analytics by EventMB.

 

What is social media used for

From the survey, event professionals usually use social media for pre-event engagements. Social media is also used during events to engage audience. If you are interested, we can create blog posts with videos or pictures about your event, be it pre-event, during event of post-event. Here are some blog posts we did previously to promote St. Nicholas’ Home Penang’s Carnival (pre-event) and during event for Gurney Plaza‘s Fashion Month.

 

Survey analytics by EventMB.

 

Type of eventtech used

The eventtech that is mainly used by those in the event industry is online event registration platforms. Examples of online event registration platforms are Eventbrite and Cvent. E-mail marketing tool ranked second most used, then followed by survey tool.

 

Survey analytics by EventMB.

 

Venue choices

From this survey, hotel is the first choice for event planners to work with, followed by conference centres and unusual venues.

 

Survey analytics by EventMB.

 

How a venue is selected/found

There are a few methods used by event planners to find venues with the most common method by word of mouth. Next, they use search engines and also online venue listings to find venues for their events. Social media is also one of the methods used. It would be useful if you have a website or social media platforms about your venue as event planners will surely go online to find out more about your venues, so it would be great to have a social media presence. Upload some pictures or videoes about your venue, what you have there and any events held. Having some blog posts about your venue would also let potential customers know more about what you have at your venue. We have written blog posts about venues like hotels before, so if you are interested to be featured in our blog, do keep in touch with us.

 

Survey analytics by EventMB.

 

Problems Working With Venues

The number one problem listed regarding working with venues is the slow response event planners get from the venue. Prices and poor wi-fi are the next two matters that frustrates event planners according to the survey. Problems on site and also venues not delivering what they promised are definitely on the list of what frustates event planners. Who would want to work with someone who do not deliver what they promise and cause problems to you, right ? No one would. It would just be great if everyone carries out their own responsibilites and be accountable for their own part. It is important that every party involved in an event communicate with each other properly and individually be responsible for their own part so that the event can run well.

 

Survey analytics by EventMB.

 

What Corporate Event Attendees Want

From this survey, it seems that corporate event attendees prioritise networking as what they want from events. Coming in second place is learning and then entertainment in third place.

 

Survey analytics by EventMB.

Event Trend For 2017 – Technology

Technology is everywhere and is being used by almost everyone in the world. In fact, technology is very much used for events and it can be useful too. According to a blog post in an event software solution company’s website called Boomset, technology is the “most important event management trend of 2017″.

 

They said that “of all the predictions, patterns, and opinions, there’s one prevailing trend that you should pay attention to. It involves technology, but not in the way you might think… The underlying idea here is that people are starting to put attendees first. They’re designing events that challenge the status quo, making use of existing tech like virtual reality, livestreams, and mobility“.

 

We have seen businesses and companies jumping onto the technology bandwagon for their events – from corporate events like Moet & Chandon Malaysia‘s launching of their Moet Ice Impérial with livestream on Facebook of their guests on board a yacht to business meeting events like a recent HR Networking Session in Penang in May 2017 where one of the speakers were using technology that allows guests of this event to instantly key in their answers to his questions as he was asking them and the answers were shown on the projector in the event room. Many events use technology to check their guests in and some even have self-check in for guests especially at those big conference events where guests can just use their mobile phone to check in instead of having to queue up.

 

In Boomset’s post, they said that you should “focus on the ‘what’ and ‘how’ of your events rather than the ‘why’“. You should ask yourself these few questions :

What can you do to make your event distinct from all others in your industry?
How can you present your information in an interesting, unique way?
How can you make your event feel less like a trade show or conference, and more like some form of exciting festival?
What larger, industry-spanning idea can you base your event around?

 

Some events like business meetings and conferences are generally serious in nature. Organisers can make it more interesting by incorporating some activities, games or surprise element in them to make it more exciting and fun. Some organisers might not agree to this and want to keep their event serious but for those who are open to something different, then they can try out some new ideas which can involve technology along with their exciting ideas. Did you hear about Richard Branson’s ice breaking activity for Virgin Disruptor’s conference session ? He put toilet rolls under every other seat in the front row of the event auditorium and made his guests unroll them up through the auditorium rows and down again.

 

You can make your guests at your event interact with each other and network easily with these activities and games. Boomset put it down to these three words : “Innovation. Festivilization. Convergence.” Apparently, they said that “these are all buzzwords that disguise the truths behind the modern events industry. Namely, that we’ve reached the point where everyone’s aware of the value of events technology, and now it’s time we figure out exactly how to best put that value to work“.

 

We had our fair share of incorporating technology in our events. Last year, we held our Myle Enterprise’s 3rd Anniversary celebration with an event called Threeasure Hunt where we gave hints online before the event on where we will during the event and on the event day, we gave away prizes to lucky winners. If you are interested in a fun way to promote your products or services and even to have some exciting activities during your event, please contact us for more information.

 

Visiting An Event In Penang

Visiting An Event In Penang

We visited an event on 30 April 2016 called the MyCyberSale 2016 in Penang. It was nice to network with the exhibitors and guests at this event. We were also well fed as breakfast, lunch and tea were served.
Here is a video we took during the group photo of the organising committee, exhibitors and team members involved in the event.
We look forward to possible business and collaborations with the companies we met at this event.
If you are interested to feature your event in our blog, we look forward to hearing from you. We can do a write up on your event.