Technology is everywhere and is being used by almost everyone in the world. In fact, technology is very much used for events and it can be useful too. According to a blog post in an event software solution company’s website called Boomset, technology is the “most important event management trend of 2017″.


They said that “of all the predictions, patterns, and opinions, there’s one prevailing trend that you should pay attention to. It involves technology, but not in the way you might think… The underlying idea here is that people are starting to put attendees first. They’re designing events that challenge the status quo, making use of existing tech like virtual reality, livestreams, and mobility“.


We have seen businesses and companies jumping onto the technology bandwagon for their events – from corporate events like Moet & Chandon Malaysia‘s launching of their Moet Ice Impérial with livestream on Facebook of their guests on board a yacht to business meeting events like a recent HR Networking Session in Penang in May 2017 where one of the speakers were using technology that allows guests of this event to instantly key in their answers to his questions as he was asking them and the answers were shown on the projector in the event room. Many events use technology to check their guests in and some even have self-check in for guests especially at those big conference events where guests can just use their mobile phone to check in instead of having to queue up.


In Boomset’s post, they said that you should “focus on the ‘what’ and ‘how’ of your events rather than the ‘why’“. You should ask yourself these few questions :

What can you do to make your event distinct from all others in your industry?
How can you present your information in an interesting, unique way?
How can you make your event feel less like a trade show or conference, and more like some form of exciting festival?
What larger, industry-spanning idea can you base your event around?


Some events like business meetings and conferences are generally serious in nature. Organisers can make it more interesting by incorporating some activities, games or surprise element in them to make it more exciting and fun. Some organisers might not agree to this and want to keep their event serious but for those who are open to something different, then they can try out some new ideas which can involve technology along with their exciting ideas. Did you hear about Richard Branson’s ice breaking activity for Virgin Disruptor’s conference session ? He put toilet rolls under every other seat in the front row of the event auditorium and made his guests unroll them up through the auditorium rows and down again.


You can make your guests at your event interact with each other and network easily with these activities and games. Boomset put it down to these three words : “Innovation. Festivilization. Convergence.” Apparently, they said that “these are all buzzwords that disguise the truths behind the modern events industry. Namely, that we’ve reached the point where everyone’s aware of the value of events technology, and now it’s time we figure out exactly how to best put that value to work“.


We had our fair share of incorporating technology in our events. Last year, we held our Myle Enterprise’s 3rd Anniversary celebration with an event called Threeasure Hunt where we gave hints online before the event on where we will during the event and on the event day, we gave away prizes to lucky winners. If you are interested in a fun way to promote your products or services and even to have some exciting activities during your event, please contact us for more information.


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