Our First Video Advertisement And Video Advertising Tips

Our First Video Advertisement And Video Advertising Tips

We see so many videos on our social media platforms’ news feed nowadays. Sometimes we are so overwhelmed with too many videos popping up on our screen that we just click the skip or close button even before the video loads. If you are using social media platforms like YouTube, sometimes they will show a short preview of a few seconds before the skip button is available. At times the skip button does not exist and we have no choice but to watch the video.


If you own a business, you would have heard of using video campaigns to advertise your business. So, how do you keep them watching the video preview and not press the skip button ?


According to a research and article on a Google website called Think With Google, a 30-second advertisement would fare better than a 15-second advertisement of the same brand. The 30-second advertisement would see a higher view-through rate as compared to the 15-second advertisement. A 2-minute advertisement was also seen to have a higher view-through rate as compared to the 15-second advertisement.


This is surprising because people nowadays have short attention span and if we cannot tolerate a 15-second video, how can we prefer to instead sit through 2 minutes of advertisement by the same brand? Apparently, shorter advertisements can raise awareness about a brand but longer formats can “persuade people to change how they think” according to this article.


The video would need to capture the audience with their storyline and yet be able to get their message through to them on their brand. If you have a good storyline, you can reach out to your audience and tell them the story which you have chosen to show what your brand is about. Some brands may have good script writers and some brands may choose to advocate a strong message for a cause they support. We have seen some serious, high end brands which would normally go for sophistication, infusing humour into their advertisements and some brands are just serious about creating humour in all their advertisements.


Talking about advertisements, Myle Enterprise have never created a video advertisement for ourselves. We have a number of videos we have created for our events and blogs but not a particular video ad about our brand. As our core business is in events, we usually create awareness and advertisement for ourselves by creating events. Our anniversary is coming up very soon this month and so we decided that we will have our very first ad. It is our fourth year of being established this year, so we must have our own video ad !


We tried our hands in the 30-second video ad as our intention is to create brand awareness. Honestly, we have so compiled so many marketing materials of pictures and videos throughout these few years and we have a hard time choosing only a handful to fit into the 30-second ad. We are so grateful for all the materials compiled but we have to pick the ones that would portray our brand well and what we do.


A short 30-second ad took us a while to create and we have to keep editing to keep it 30 seconds short. We can imagine trying to create a 15-second ad – with the limitation to the contents due to the short time and having to make the impact in such short timing, we respect those who did it. However, as research shows, the view-through rate is not good for that type of ad, so the 30-second ad is perfect for us now.


So, here is our first version of our 30-second ad. Presenting to you, ladies and gentlemen, our very first video ad for Myle Enterprise. In case the video does not appear below, here is the link to our video ad : https://youtu.be/QJwqDwlPRi0


Where's My Money ?

Where's My Money ?

When you run a business, you are bound to meet clients or customers who can be really nice and some who can be on the other end of nice, which is nasty. There are those who delay the payment for the longest time and worse still, some do not pay up when all the work is done. This can cause a ripple effect and if you are a company which hires freelancers or external workers on project basis, then their payment can be delayed too. Some companies might pay their workers first before receiving final payment from the client, some might not so it depends on the company itself.
Recently we encountered a customer who does not want to pay up for an event we organised for them which happens to be their private party and also in conjunction with the closing of a certain long standing business place in Penang, which we do not want to mention specifically here. Some people have claimed that bigger companies will take longer to pay but we have done some reading and based on our experience, it is not necessarily true. We have dealt with some international organisations which can be found worldwide and they pay promptly; there were some corporate companies which took slightly longer to pay due to their financial hub being situated in another country like the United States of America.
No one likes to chase for payment owed, it is unnecessarily tiring. So, what are the steps to take when you are faced in a situation like this ? Before you accept a customer’s job, always take a deposit or if possible, get the payment in full. This was also mentioned in an article by the Young Entrepreneur’s Council at https://businesscollective.com/how-to-handle-clients-who-wont-pay/. It would also be wise to ensure that you have a contract signed between the parties involved on the terms and conditions as well as what will be delivered by your company, as you can see as one of the tips found at https://www.entrepreneur.com/article/242226
By the time you have delivered your service or product to the customer and they still pretend not to pay or come up with silly excuses not to pay you, then you will need to keep sending them reminders to pay up. It would be great if people honour agreements and make payments after they have enjoyed the service given to them or product they received. Let’s save each other’s time and cut down on the unnecessary reminders and chasing. Another good read on this issue can be seen at http://www.businessnewsdaily.com/8246-non-paying-customers.html.
Do you have any other ways to claim what was owed to your company ? Do tell us in the comment section on what you have gone through before and your steps taken to get your payment.