Event Industry Insights 2018

Event Industry Insights 2018

It is now end of July 2018 where the first month for the second-half of the year is almost over. In this blog post, we are going to take a look at the event industry survey report we received and conducted by EventMB earlier on this year.

 

A total of 2,233 people from the event industry participated in this survey where 52% are in the planning role. This survey will give a useful insight into the event industry and the collective opinion of those in this industry. We are going to share with you some of the information found in the report here.

 

Regarding event marketing

When asked what is the most effective event marketing tool, social media has the highest number of votes. It seems that people in the event industry like to use social media to market their events. E-mail marketing came in second and using website to market events came in as the third useful option to market events.

 

Survey analytics by EventMB.

 

Type of social media event professionals use

When it comes to the type of social media used, Facebook came in first place, with LinkedIn in second place and followed by Twitter.

 

Survey analytics by EventMB.

 

Using Video As Part of Media Strategy

Event professionals use videos as part of their media strategy. We create video advertisement to advertise our event services and also to advertise our events. You can view our video advertisement here and also one of the videos we did for events.

 

Survey analytics by EventMB.

 

What is social media used for

From the survey, event professionals usually use social media for pre-event engagements. Social media is also used during events to engage audience. If you are interested, we can create blog posts with videos or pictures about your event, be it pre-event, during event of post-event. Here are some blog posts we did previously to promote St. Nicholas’ Home Penang’s Carnival (pre-event) and during event for Gurney Plaza‘s Fashion Month.

 

Survey analytics by EventMB.

 

Type of eventtech used

The eventtech that is mainly used by those in the event industry is online event registration platforms. Examples of online event registration platforms are Eventbrite and Cvent. E-mail marketing tool ranked second most used, then followed by survey tool.

 

Survey analytics by EventMB.

 

Venue choices

From this survey, hotel is the first choice for event planners to work with, followed by conference centres and unusual venues.

 

Survey analytics by EventMB.

 

How a venue is selected/found

There are a few methods used by event planners to find venues with the most common method by word of mouth. Next, they use search engines and also online venue listings to find venues for their events. Social media is also one of the methods used. It would be useful if you have a website or social media platforms about your venue as event planners will surely go online to find out more about your venues, so it would be great to have a social media presence. Upload some pictures or videoes about your venue, what you have there and any events held. Having some blog posts about your venue would also let potential customers know more about what you have at your venue. We have written blog posts about venues like hotels before, so if you are interested to be featured in our blog, do keep in touch with us.

 

Survey analytics by EventMB.

 

Problems Working With Venues

The number one problem listed regarding working with venues is the slow response event planners get from the venue. Prices and poor wi-fi are the next two matters that frustrates event planners according to the survey. Problems on site and also venues not delivering what they promised are definitely on the list of what frustates event planners. Who would want to work with someone who do not deliver what they promise and cause problems to you, right ? No one would. It would just be great if everyone carries out their own responsibilites and be accountable for their own part. It is important that every party involved in an event communicate with each other properly and individually be responsible for their own part so that the event can run well.

 

Survey analytics by EventMB.

 

What Corporate Event Attendees Want

From this survey, it seems that corporate event attendees prioritise networking as what they want from events. Coming in second place is learning and then entertainment in third place.

 

Survey analytics by EventMB.

More Types Of Event Seating Arrangement and Layout

More Types Of Event Seating Arrangement and Layout

Last week we published our blog post called “Types of Event Seating Arrangement And Layout“. This week, we include more types of event layout and seating arrangements.


1. Horse-shoe


Horse-shoe layout.
Horse-shoe layout is in a rounded-U shape. There are only chairs placed in the horse-shoe shape with no tables. It is usually used for bigger groups.


2. Oval

Oval seating arrangement.
Oval style is just like the horse-shoe, where there are only chairs but it is arranged in the shape of an oval. 


3. V-Shape

V-shape layout.
This setting consists of two rows of tables, arranged in a V-like shape, if you are looking at it from the back of the room. There is a row of table on the left and a row of table on the right, with sufficient space for people to walk in between the two rows, to get to the front of the room. There is usually a speaker, presentation or program going on at the front of the room.


4. Herringbone

Herringbone layout.

Herringbone setting is rows of tables and chairs but inverted inwards in the middle of the room. Imagine fish bones but without the centre bone. It is like classroom style except the rows of tables and chairs are placed like arrow shape, if you are looking at it from the front of the room.

5. Theatre
Theatre-style layout.
Theatre style is where there are rows of chairs all facing towards the front of the room, where there is usually a stage area with speaker, presentation or performance going on. It is like the layout you see in the cinema or performance hall. There should be sufficient space for guests to slide in between the rows of chairs to get to their seat. There are walking spaces in between the columns containing rows of chairs. 

6. Cocktail
Cocktail layout.
Cocktail setting is where guests are all standing. Most of the time, cocktail tables (high tables) are placed at the event venue and sometimes, no tables and chairs at all. Guests can easily mingle and speak to other guests. Drinks are usually served and the type of food served for the guests’ convenience of eating would be cocktail-style food like finger food. It is advisable not to serve food that would require guests to use their fork and knife to cut as that would result in the rocking of the cocktail table.

7. Top table and sprigs
Top table and sprigs layout.
Top table and sprigs are commonly used in the western countries, especially in the United Kingdom. It is usually for more formal occassions. The table where it is referred to as “top table” is where the host and the important guests are seated. Sprig refers to the tables that are lined in front of the top table. The word ‘sprig’ means a small twig or stem with leaves or flowers on it. The line up of the tables and chairs resemble sprigs.
Some of the pictures on the seating arrangements above were created using AllSeated.com. There are many types of event layout that you can use for your event and you can even create your own layout. At the end of the day, what is important is that your layout allows your guests to move about and also be seated comfortably without getting blocked or knocked into. Imagine if you are standing and holding a drink while chatting with another guest at an event, then someone knocks into you because the tables were placed too close together and there is no place for guests to walk around. You would not like that.
Another example of layout not well thought of is tables and chairs placed too close together that when you are seated, the chair behind is touching your chair. Then when you want to get up and push your chair behind, you can knock the person sitting on the chair behind and have him cup his/her face into the soup bowl. Now, we would not want that to happen. So just use some common sense when it comes to creating your layout for your event.
Types of Event Seating Arrangement And Layout

Types of Event Seating Arrangement And Layout

When you are planning an event, you would need to consider the different types of layout for your tables and chairs. Here are some common types of settings for the event area or room layout.
1. Banquet
Banquet seating arrangement.

Round tables are commonly used with chairs placed all around the table. Usual number of chairs are 8, 10 or 12 chairs per table.

2. Cabaret
Cabaret style where the chairs are placed on one half of the table only so that all guests are facing the front of the room.
Round tables are used and the chairs are placed around half of the table where those who are seating on the chair will be facing the stage. This style is useful when you have a presentation or stage performance, so everyone seated can face the stage and watch.

 

3. Boardroom
Boardroom setting.

One rectangular shaped table is used for boardroom style meetings. Chairs are placed along both the longer sides of the table. The person chairing the meeting will usually sit on one end of the shorter part of the table. Sometimes there is another seat placed at the other end of the shorter part of the table. All the guests attending the boardroom meeting will be able to see each other at the table.

4. Hollow Square

Hollow square seating arrangement.
This square table setting has a hollow centre. It is usually set up using smaller square or rectangular tables, joined up together to form a square shape. Chairs are placed along the outer part of the square, with the guests seated facing towards the hollow part so that they can look at each other.

5. U-Shape
U-shape layout.

Square or rectangle tables are joined together to form a squarish U-shape setting. It is like the hollow square except tables on one side of the hollow square are removed. This layout would be useful if there is presentation at the event and all the guests can look at the focal point. This layout also allows the speaker or presenter to easily approach everyone seated from inside the ‘U’.

6. Classroom
Classroom style setting.
Classroom layout is where tables are placed in rows with chairs so that people can sit on the chairs to use the table. Commonly it is set with a walking space in the middle of the room, with rows of tables and chairs on the left and right.

12