It is now end of July 2018 where the first month for the second-half of the year is almost over. In this blog post, we are going to take a look at the event industry survey report we received and conducted by EventMB earlier on this year.
A total of 2,233 people from the event industry participated in this survey where 52% are in the planning role. This survey will give a useful insight into the event industry and the collective opinion of those in this industry. We are going to share with you some of the information found in the report here.
Regarding event marketing
When asked what is the most effective event marketing tool, social media has the highest number of votes. It seems that people in the event industry like to use social media to market their events. E-mail marketing came in second and using website to market events came in as the third useful option to market events.
NO. | EVENT MARKETING TYPE | SURVEY RESPONSE |
1. | Social media | 73.5% |
2. | E-mail marketing | 65.5% |
3. | Website | 59.6% |
Survey analytics by EventMB.
Type of social media event professionals use
When it comes to the type of social media used, Facebook came in first place, with LinkedIn in second place and followed by Twitter.
NO. | SOCIAL MEDIA TYPE | SURVEY RESPONSE |
1. | 51.9% | |
2. | 26.1% | |
3. | 13.0% | |
4. | 6.2% | |
5. | Google+ | 2.1% |
6. | Snapchat | 0.5% |
7. | 0.2% |
Survey analytics by EventMB.
Using Video As Part of Media Strategy
Event professionals use videos as part of their media strategy. We create video advertisement to advertise our event services and also to advertise our events. You can view our video advertisement here and also one of the videos we did for events.
NO. | ARE YOU USING VIDEO ? | SURVEY RESPONSE |
1. | Yes | 65.5% |
2. | No | 27.9% |
3. | Not sure | 6.6% |
Survey analytics by EventMB.
What is social media used for
From the survey, event professionals usually use social media for pre-event engagements. Social media is also used during events to engage audience. If you are interested, we can create blog posts with videos or pictures about your event, be it pre-event, during event of post-event. Here are some blog posts we did previously to promote St. Nicholas’ Home Penang’s Carnival (pre-event) and during event for Gurney Plaza‘s Fashion Month.
NO. | SOCIAL MEDIA USAGE | SURVEY RESPONSE |
1. | Pre-event engagement | 89.3% |
2. | Engaging attendees during the event | 49.4% |
3. | Capturing feedback | 37.7% |
4. | Interaction with speakers during educational sessions | 12.8% |
Survey analytics by EventMB.
Type of eventtech used
The eventtech that is mainly used by those in the event industry is online event registration platforms. Examples of online event registration platforms are Eventbrite and Cvent. E-mail marketing tool ranked second most used, then followed by survey tool.
NO. | TYPE OF EVENTTECH | SURVEY RESPONSE |
1. | Online event registration | 84.5% |
2. | Email marketing tool | 61.4% |
3. | Survey tool | 54.1% |
Survey analytics by EventMB.
Venue choices
From this survey, hotel is the first choice for event planners to work with, followed by conference centres and unusual venues.
NO. | TYPE OF VENUE | SURVEY RESPONSE |
1. | Hotel | 73.3% |
2. | Conference centres | 56.7% |
3. | Unusual venues | 52.8% |
4. | Outdoor spaces | 40.6% |
5. | Exhibition centres | 34.7% |
6. | Office/working venue (e.g. offices, hospital, enterprise zone) | 28.4% |
7. | Universities | 25.8% |
8. | Sporting venues | 22.2% |
9. | Non-purpose built venue (e.g. factory) | 21.8% |
10. | Man made structures (e.g. marquees) | 16.5% |
Survey analytics by EventMB.
How a venue is selected/found
There are a few methods used by event planners to find venues with the most common method by word of mouth. Next, they use search engines and also online venue listings to find venues for their events. Social media is also one of the methods used. It would be useful if you have a website or social media platforms about your venue as event planners will surely go online to find out more about your venues, so it would be great to have a social media presence. Upload some pictures or videoes about your venue, what you have there and any events held. Having some blog posts about your venue would also let potential customers know more about what you have at your venue. We have written blog posts about venues like hotels before, so if you are interested to be featured in our blog, do keep in touch with us.
NO. | HOW ARE VENUES SELECTED | SURVEY RESPONSE |
1. | Word of Mouth | 69.4% |
2. | Search engine | 58.3% |
3. | Online Venue Marketplaces / Listings / Directories | 34.0% |
4. | Social media | 25.6% |
5. | Venue finding agency | 25.0% |
6. | Exhibitions | 21.5% |
Survey analytics by EventMB.
Problems Working With Venues
The number one problem listed regarding working with venues is the slow response event planners get from the venue. Prices and poor wi-fi are the next two matters that frustrates event planners according to the survey. Problems on site and also venues not delivering what they promised are definitely on the list of what frustates event planners. Who would want to work with someone who do not deliver what they promise and cause problems to you, right ? No one would. It would just be great if everyone carries out their own responsibilites and be accountable for their own part. It is important that every party involved in an event communicate with each other properly and individually be responsible for their own part so that the event can run well.
NO. | WHAT FRUSTRATES YOU ABOUT WORKING WITH VENUES | SURVEY RESPONSE |
1. | Slow responses | 51.9% |
2. | Prices | 47.4% |
3. | Poor WiFi | 44.4% |
4. | Expensive AV | 42.8% |
5. | Terms | 37.6% |
6. | Not enough negotiation | 37.4% |
7. | Problems on site | 30.9% |
8. | Lack of availability | 30.2% |
9. | Not delivering promises | 29.3% |
10. | Poor catering | 27.5% |
11. | Nothing frustrates me | 6.8% |
Survey analytics by EventMB.
What Corporate Event Attendees Want
From this survey, it seems that corporate event attendees prioritise networking as what they want from events. Coming in second place is learning and then entertainment in third place.
NO. | PRIORITY OF EVENT ATTENDEES | SURVEY RESPONSE |
1. | Networking | 81.7% |
2. | Learning | 71.3% |
3. | Entertainment | 38.0% |
4. | Self improvement | 37.4% |
5. | Time out of the office | 15.6% |
Survey analytics by EventMB.