Event Industry Insights 2018

Event Industry Insights 2018

It is now end of July 2018 where the first month for the second-half of the year is almost over. In this blog post, we are going to take a look at the event industry survey report we received and conducted by EventMB earlier on this year.

 

A total of 2,233 people from the event industry participated in this survey where 52% are in the planning role. This survey will give a useful insight into the event industry and the collective opinion of those in this industry. We are going to share with you some of the information found in the report here.

 

Regarding event marketing

When asked what is the most effective event marketing tool, social media has the highest number of votes. It seems that people in the event industry like to use social media to market their events. E-mail marketing came in second and using website to market events came in as the third useful option to market events.

 

Survey analytics by EventMB.

 

Type of social media event professionals use

When it comes to the type of social media used, Facebook came in first place, with LinkedIn in second place and followed by Twitter.

 

Survey analytics by EventMB.

 

Using Video As Part of Media Strategy

Event professionals use videos as part of their media strategy. We create video advertisement to advertise our event services and also to advertise our events. You can view our video advertisement here and also one of the videos we did for events.

 

Survey analytics by EventMB.

 

What is social media used for

From the survey, event professionals usually use social media for pre-event engagements. Social media is also used during events to engage audience. If you are interested, we can create blog posts with videos or pictures about your event, be it pre-event, during event of post-event. Here are some blog posts we did previously to promote St. Nicholas’ Home Penang’s Carnival (pre-event) and during event for Gurney Plaza‘s Fashion Month.

 

Survey analytics by EventMB.

 

Type of eventtech used

The eventtech that is mainly used by those in the event industry is online event registration platforms. Examples of online event registration platforms are Eventbrite and Cvent. E-mail marketing tool ranked second most used, then followed by survey tool.

 

Survey analytics by EventMB.

 

Venue choices

From this survey, hotel is the first choice for event planners to work with, followed by conference centres and unusual venues.

 

Survey analytics by EventMB.

 

How a venue is selected/found

There are a few methods used by event planners to find venues with the most common method by word of mouth. Next, they use search engines and also online venue listings to find venues for their events. Social media is also one of the methods used. It would be useful if you have a website or social media platforms about your venue as event planners will surely go online to find out more about your venues, so it would be great to have a social media presence. Upload some pictures or videoes about your venue, what you have there and any events held. Having some blog posts about your venue would also let potential customers know more about what you have at your venue. We have written blog posts about venues like hotels before, so if you are interested to be featured in our blog, do keep in touch with us.

 

Survey analytics by EventMB.

 

Problems Working With Venues

The number one problem listed regarding working with venues is the slow response event planners get from the venue. Prices and poor wi-fi are the next two matters that frustrates event planners according to the survey. Problems on site and also venues not delivering what they promised are definitely on the list of what frustates event planners. Who would want to work with someone who do not deliver what they promise and cause problems to you, right ? No one would. It would just be great if everyone carries out their own responsibilites and be accountable for their own part. It is important that every party involved in an event communicate with each other properly and individually be responsible for their own part so that the event can run well.

 

Survey analytics by EventMB.

 

What Corporate Event Attendees Want

From this survey, it seems that corporate event attendees prioritise networking as what they want from events. Coming in second place is learning and then entertainment in third place.

 

Survey analytics by EventMB.

Myle Enterprise’s 5th Anniversary, PME March 2018 Contest

Myle Enterprise’s 5th Anniversary, PME March 2018 Contest

Myle Enterprise celebrated our fifth anniversary last month (6 March 2018). In conjunction with our 5th birthday, we held a contest to give away an adult party package to a lucky winner. The party package consists of a pasta cake, decoration and gift bags which comes with disposable plates, cutleries, napkin and party hat. It is an all-in-one package which is meant to be convenient for our customers.

 

Our pasta cake is a cake which is made using pasta. It can serve as a meal itself, if you don’t want the hassle of getting other food for your party or it can be a cake which is served along with other food. It may look like a normal pasta baked dish but what we do is we package it up nicely in a cake box which you can conveniently collect or have it delivered to your place. If you are celebrating your birthday, you can let us know and we will include candles and the happy birthday sign on the cake.

 

The decoration for this party package is relatively simple. We are keeping the price affordable for this package and to make it convenient for those who want a hassle-free package for their celebration. If you want more elaborate decoration and also customised items, it will be more costly. For RM120 for 4-6 persons kind of celebration which has a cake, cutleries, party hat and decoration, it is a good price. You may be able to get these items cheaper if you get them on your own but do factor in the time and energy that you need to spend to get them; think about the travelling, the traffic jam, the crowd at the purchasing places, the queue to pay… You can imagine how much hassle you have to go through. So we make it convenient by putting the whole package together and it will be delivered to you or you can collect it.

 

The lucky winner for this contest is Ms. Jesselyn Yeoh, who celebrated her 22nd birthday with her friends. Here is the video for this event. In case it does not load below, this is the link : https://youtu.be/d5Ucrea5yIs.

 

 

More information about our party package can be seen by clicking here. To view more information about our Present Me Event March 2018 Contest : Myle Enterprise’s 5th Anniversary event, which includes the answer to some Frequenly Asked Questions, please click here.

Malaysia Website Awards 2017

Malaysia Website Awards 2017

The Malaysia Website Awards organised by Exabytes Group took place on 27 January 2018 in Selangor this year. We were originally supposed to go to Selangor to emcee for this event but due to a mix up, we ended up not emceeing for this event. We are still blogging about this event post-event, so here it is about the award night. The pictures in this blog post are from Exabytes.

 

MWA2017 Event setup

 

This event is in its third year running. It seeks to “recognise and reward the outstanding performance, talent and effort of the best web developers, web designers and web agencies; and at the same time encourage creativity, sharing and improvement of overall web design quality in the country“.

 

MWA2017 Food at Event

 

Every month, there are participants competing for Exabytes’ Site of The Month Award in three different categories, being Commercial, E-Commerce and Personal categories. For the final award ceremony held after the whole year, there are more awards up for grabs, from the Public’s Favourite Website Award, and the grand prize, being the Site of the Year Award. There are co-organisers, sponsors and media partners involved in this event this year such as Easyparcel and Easystore.

 

MWA2017 during event

 

The exciting award ceremony of Malaysia Website Awards 2017 was witnessed by several highly regarded industry experts, veterans and honorable judges:

  • Leong Wai Khong – Head of Multimedia Design Department, The One Academy Penang
  • Muid Latif – Lead Project of Creative Commons Malaysia
  • Susilan Kesavan – Senior Manager Social Media, Webe Digital
  • Rachel Tan – Marketing Lead of Shopee Malaysia 

 

MWA2017 Event

 

The Winners of Site of The Year (Grand Prize) for the Malaysia Website Awards 2017 are as follows :

  • Site of the Year Award (Commercial) – Karuna Website Design
  • Site of the Year Award (Personal) – Mei Mei Chu
  • Site of the Year Award (Personal) – Tomboy Tarts
  • Site of the Year Award (E-Commerce) – Domino’s Pizza Malaysia

 

MWA2017 Winners
Chan Kee Siak, CEO of Exabytes Group of Companies (centre, front row with 2 thumbs up) seen here with the winners, judges, guests and those involved in MWA 2017.

 

The Malaysia Website Awards (MWA) 2018 is open for submission now. If you are interested to participate, you can view the award categories shown in their website, then submit your website for your category of choice, where the submission will be verified by the MWA judges and evaluted. You just need to get as many votes as possible for your website participation. You also have to be a customer of Exabytes’ website and hosting services. Exabytes Group of Companies provide web hosting services, server, web security, digital marketing, a place where you can purchase your domain for your website, design your website or they can design the website for you. Exabytes is the sponsor for Myle Enterprise’s website hosting for 5 years from 2017 (this is true as of time of publishing). For all the blog posts you read with tips and knowledge posted up here, you have to thank them for partly making this possible.

 

Quoting their website, Exabytes is “backed by 16 years of solid experience, Exabytes powers its 75,000 worldwide customers (from individuals, small and medium sized businesses, to government and public listed companies) with the 3 most important values in mind: Simplify, Innovate and GROW, using the power of technology. At the heart of their products and technology is an enthusiasm to energize customers’ online web presence, digital marketing, website creation solutions, business startup solutions, and more“. They have offices in Malaysia, Singapore and Indonesia.

 

 

Exabytes Group of Companies

Penang office : 1-18-8, Suntech @ Penang Cybercity,

Lintang Mayang Pasir 3,

11950 Bayan Baru,

Penang. 

04-630 8283

www.exabytes.my