Event Industry Insights 2018

Event Industry Insights 2018

It is now end of July 2018 where the first month for the second-half of the year is almost over. In this blog post, we are going to take a look at the event industry survey report we received and conducted by EventMB earlier on this year.

 

A total of 2,233 people from the event industry participated in this survey where 52% are in the planning role. This survey will give a useful insight into the event industry and the collective opinion of those in this industry. We are going to share with you some of the information found in the report here.

 

Regarding event marketing

When asked what is the most effective event marketing tool, social media has the highest number of votes. It seems that people in the event industry like to use social media to market their events. E-mail marketing came in second and using website to market events came in as the third useful option to market events.

 

Survey analytics by EventMB.

 

Type of social media event professionals use

When it comes to the type of social media used, Facebook came in first place, with LinkedIn in second place and followed by Twitter.

 

Survey analytics by EventMB.

 

Using Video As Part of Media Strategy

Event professionals use videos as part of their media strategy. We create video advertisement to advertise our event services and also to advertise our events. You can view our video advertisement here and also one of the videos we did for events.

 

Survey analytics by EventMB.

 

What is social media used for

From the survey, event professionals usually use social media for pre-event engagements. Social media is also used during events to engage audience. If you are interested, we can create blog posts with videos or pictures about your event, be it pre-event, during event of post-event. Here are some blog posts we did previously to promote St. Nicholas’ Home Penang’s Carnival (pre-event) and during event for Gurney Plaza‘s Fashion Month.

 

Survey analytics by EventMB.

 

Type of eventtech used

The eventtech that is mainly used by those in the event industry is online event registration platforms. Examples of online event registration platforms are Eventbrite and Cvent. E-mail marketing tool ranked second most used, then followed by survey tool.

 

Survey analytics by EventMB.

 

Venue choices

From this survey, hotel is the first choice for event planners to work with, followed by conference centres and unusual venues.

 

Survey analytics by EventMB.

 

How a venue is selected/found

There are a few methods used by event planners to find venues with the most common method by word of mouth. Next, they use search engines and also online venue listings to find venues for their events. Social media is also one of the methods used. It would be useful if you have a website or social media platforms about your venue as event planners will surely go online to find out more about your venues, so it would be great to have a social media presence. Upload some pictures or videoes about your venue, what you have there and any events held. Having some blog posts about your venue would also let potential customers know more about what you have at your venue. We have written blog posts about venues like hotels before, so if you are interested to be featured in our blog, do keep in touch with us.

 

Survey analytics by EventMB.

 

Problems Working With Venues

The number one problem listed regarding working with venues is the slow response event planners get from the venue. Prices and poor wi-fi are the next two matters that frustrates event planners according to the survey. Problems on site and also venues not delivering what they promised are definitely on the list of what frustates event planners. Who would want to work with someone who do not deliver what they promise and cause problems to you, right ? No one would. It would just be great if everyone carries out their own responsibilites and be accountable for their own part. It is important that every party involved in an event communicate with each other properly and individually be responsible for their own part so that the event can run well.

 

Survey analytics by EventMB.

 

What Corporate Event Attendees Want

From this survey, it seems that corporate event attendees prioritise networking as what they want from events. Coming in second place is learning and then entertainment in third place.

 

Survey analytics by EventMB.

Myle Enterprise’s 5th Anniversary, PME March 2018 Contest

Myle Enterprise’s 5th Anniversary, PME March 2018 Contest

Myle Enterprise celebrated our fifth anniversary last month (6 March 2018). In conjunction with our 5th birthday, we held a contest to give away an adult party package to a lucky winner. The party package consists of a pasta cake, decoration and gift bags which comes with disposable plates, cutleries, napkin and party hat. It is an all-in-one package which is meant to be convenient for our customers.

 

Our pasta cake is a cake which is made using pasta. It can serve as a meal itself, if you don’t want the hassle of getting other food for your party or it can be a cake which is served along with other food. It may look like a normal pasta baked dish but what we do is we package it up nicely in a cake box which you can conveniently collect or have it delivered to your place. If you are celebrating your birthday, you can let us know and we will include candles and the happy birthday sign on the cake.

 

The decoration for this party package is relatively simple. We are keeping the price affordable for this package and to make it convenient for those who want a hassle-free package for their celebration. If you want more elaborate decoration and also customised items, it will be more costly. For RM120 for 4-6 persons kind of celebration which has a cake, cutleries, party hat and decoration, it is a good price. You may be able to get these items cheaper if you get them on your own but do factor in the time and energy that you need to spend to get them; think about the travelling, the traffic jam, the crowd at the purchasing places, the queue to pay… You can imagine how much hassle you have to go through. So we make it convenient by putting the whole package together and it will be delivered to you or you can collect it.

 

The lucky winner for this contest is Ms. Jesselyn Yeoh, who celebrated her 22nd birthday with her friends. Here is the video for this event. In case it does not load below, this is the link : https://youtu.be/d5Ucrea5yIs.

 

 

More information about our party package can be seen by clicking here. To view more information about our Present Me Event March 2018 Contest : Myle Enterprise’s 5th Anniversary event, which includes the answer to some Frequenly Asked Questions, please click here.

PME – June 2017 Giveaway Ended and Happy New Year 2018

PME – June 2017 Giveaway Ended and Happy New Year 2018

This is our last post for the year. It is the last week of 2017 and a whole new year will be coming in just a few days’ time. Previously we announced our Present Me Event – June 2017 Giveaway (PME – June 2017) back in June which we wrote about here, in a reminder blog post and also another blog post here. We were giving away 1 x complimentary event service. It can be either event service, emcee or blogging service which are services that our business at Myle Enterprise is offering.

 

This event has been running for some time because we were looking for a suitable winner to give this prize to. So, after so many months, we actually realized that we have been indeed giving away a lot of complimentary services throughout these 6 months. Ironically while looking for the right winner, it has turned out to be many winners that have been receiving our complimentary event services throughout this time.

 

They have been gaining from our event services such as event advices which are considered as consultations, to our event decoration, decoration items, and also our emcee service. It seems that giving is part of our business but we always stress this : as much as we can give, money is also important. We hope that those who have received will appreciate what they gained and will also give back somehow or other.

 

We have done our part of giving this year and benefitted quite a few, so it is time to focus on making money now. We need to sustain ourselves, you know. We are sure no one wants to remain with what amount of money they have and will always aim to get better in life from the point of monetary terms and also other aspects in life. Money cannot make you happy, they say but we choose to disagree. With money, you can choose a better lifestyle and you can also have the choice to give more, which can make you feel happier.

 

Here are some pictures that we have which are regarding the event services, emcee and blogging service that we have given away. We cannot post up every single details and pictures of the complimentary event services we have done as some are on consultation basis and some we choose to keep private.

 

A table decoration we set up for a private birthday celebration of a lady.

 

Balloon decoration in flower shape which we created for a private birthday party.

 

Our centrepiece decoration item displayed at a product display table for an event.

 

We are sponsoring our emcee services for Exabytes’ MWA 2017’s Award Night taking place on 27 January 2018 in Puchong.

 

For this sponsorship of emcee for Exabyte’s MWA 2017 Award Night event, even though it is not just a complimentary event service but rather a sponsorship, where there are work put in by both parties (Exabytes’ and Myle Enterprise) to make this sponsorship a success and both parties are benefitting. Sponsorship should benefit not only the party that is receiving the sponsorship but also the party that is sponsoring and ideally both parties have a mutual understanding to put in effort to make the sponsorship turn out as best as possible. In fact, Exabytes are the sponsors for our web hosting of this website. To finish this PME – June 2017 off, we are giving one more complimentary service which is to promote Exabytes’ MWA 2017 Award Night event here. So, Exabytes Group of Companies, you are receiving a complimentary promotion in our blog post for your MWA 2017 Award Night. Here are the details of this event :

 

DATE:
27 January 2018 (Saturday)

 

TIME:
Ceremony starts at 7.00pm.
(Cocktail Party & Registration: 6:00pm – 7:00pm)

 

VENUE:
CO3 Social Office @ Puchong
2-3, Jalan Merbah 1
Bandar Puchong Jaya
Puchong, Selangor 47170

 

Attire: Smart Casual

Dinner and evening snacks (halal) will be provided.

For more information, please visit https://www.mwa.my/2017/award-ceremony.

 

With this, we end our PME – June 2017 and this event is officially closed. Stay tuned for our next PME.

 

 

We are actually in the running for MWA 2017’s Site Of The Month of December’s award, so we would really appreciate it if you can help us to vote for our website. We have been working hard to give you many blog posts which has useful knowledge. From the time we set up the blog and website, we have been giving you, our dear viewers, many tips and information where you get to gain knowledge and learn. As for those who were featured in our website and blogs, you have gained the value of advertisement and marketing, so we hope our dear customers have benefitted from this and will look into taking more of our event services. Your vote will mean a lot to us. We hope the recognition and acknowledgement we gain from the award will help to let more people know about our website which has been giving so much of valuable information and promotion. Sometimes we do not gain much and there is no monetary term that we receive from giving these out. We really hope that you can vote for us and also look into taking our services so that we can continue giving to you and also to others.

 

The link to vote for our website is at : http://www.mwa.my/2017/dec/myle-enterprise-event-creator-event-organiser

Our owner’s personal website is also in the running for the MWA 2017 Award in the personal category, so please vote for the website as well : http://www.mwa.my/2017/dec/m-y-leong-take-lifestyle-living-wellbeing-self-expression

 

Thank you in advanced.

 

We wish you a Happy New Year and welcome 2018 with great aspirations.