Here is our event tip for this week, which is about using pictures for your event’s marketing materials for example to promote your event in a flyer or on your social media :
” Use an original and clear picture for the marketing materials and for your event page online. Avoid using watermarked pictures of other companies for your event.“
If you do not have an original picture of your own, you can purchase pictures online. It is advisable to use a clear picture to promote your event so that it looks better for you. It will also be more professional to use a picture which is not watermarked with other company’s name or organisation.
We have another event tip for name tags in this blog post, which we gave you one tip on name tags last week. Here is our tip for this week :
“When writing name on name tags for your event guests, ask the guest what is his/her preferred name to be stated. Avoid using just a first/last name if there is another person with similar first/last name.”
We have attended an event where the event team registering the guests just put the last name on the name tags for all the guests. There were a few guests with the same last name and it would be harder for the guests to know who is being called when the same name is called out. Last name is your family name or surname, for example ‘Leong’, ‘Lim’ or ‘Smith’. Imagine a few people with the surname Lim on their name tags and when the speaker calls out Lim, which Lim would the speaker be calling ? It is best to include a first name and last name or if you have limited space on the name tag, then use an initial for the first name or last name, for example “M. Spencer”.
This is our event tip which is our web tip of the week :
“When creating name tags for your participants, use a font size that can be seen easily by others and ensure that the name is not covered up (unless on purpose) when the tag is worn.”
As much as this is common sense, we have seen this mistake being made at events. There was one event that we attended which had name tags with font size so small that even when you squint at it, you cannot see the name properly. When the name tag was worn, it was unfortunately hung at the region of the chest area, which made the situation even more awkward when you have to squint at the name tag. Ladies might think you are staring at their chest area.
With regards to the name being covered up when the name tag is worn, there were times when we saw name tags with the name printed too low or too high up on the paper that when it is inserted into the plastic cover which comes with the lanyard, it was mainly covered up. There are machines and programs which prints out names of guests or participants of events in bulks which makes it easier for the event organisers instead of the conventional way of writing out name tags. It is essential to ensure that the alignment of the names are correct so that the names are not printed too high up or too low.